About Us

Our Mission

To empower and inform the athlete through the discovery of better nutrition and gear

Everyday athletes are at the heart of everything we do. What is an everyday athlete, you say? The one that isn’t paid to train as their job. You know, the one that balances the demands of life like having a job or kids or friends or all the above with the demands of training. WE SEE YOU. And we are here to research brands and test products like it’s our job because, um, it is.

We know firsthand how impactful the right nutrition, accessories, and inspiration can have on performance and enjoyment. But we also know how time consuming and expensive it can be to try to find those products on your own or hire a nutritionist or performance coach to do it for you.

We knew there had to be a better way, so we created The RunnerBox and The RiderBox. Our team of athletes sorts through all the noise, hand-picks the best products on the market, and delivers them straight to your doorstep along with information on when and how to use them. (We even include the fun and good vibes for free.) From there, you can figure out what works for you and use subscriber exclusive discounts to order more and make sure you always have your favorites on hand.

Everyday athletes are at the heart of everything we do. What is an everyday athlete, you say? The one that isn’t paid to train as their job. You know, the one that balances the demands of life like having a job or kids or friends or all the above with the demands of training. WE SEE YOU. And we are here to research brands and test products like it’s our job because, um, it is.

We know firsthand how impactful the right nutrition, accessories, and inspiration can have on performance and enjoyment. But we also know how time consuming and expensive it can be to try to find those products on your own or hire a nutritionist or performance coach to do it for you.

We knew there had to be a better way, so we created The RunnerBox and The RiderBox. Our team of athletes sorts through all the noise, hand-picks the best products on the market, and delivers them straight to your doorstep along with information on when and how to use them. (We even include the fun and good vibes for free.) From there, you can figure out what works for you and use subscriber exclusive discounts to order more and make sure you always have your favorites on hand.

Our Purpose

To delight our customers with the best subscription box on the planet

Yeah, that’s right. The best. We work day in and day out to curate boxes more amazing than our customers could ever imagine. Everything we do is rooted in the customer experience from packaging, to contents, to shipping, to customer service.

Being the best means we don’t do things like other subscription boxes. We don’t ship monthly, we don’t wrap up a handful of samples in a box full of crinkly paper and hope that tricks you into thinking it’s full, and we don’t partner with brands whose core values aren’t aligned with ours just because they give us a good deal.

Our Mindset

To be in relentless pursuit of better

The first box

RunnerBox Launch

We are proud to claim that we were the first subscription box for runners and have been faithfully stuffing mailboxes full of running happiness since 2013. 2013 is a long time ago. And since we are type-A athletes who are constantly trying to get better, we’ve come a long way since then. Like, a long, long way.

#TheProLife

Welcoming The RiderBox

Courteney and Laura were racing the professional cycling circuit and everyone said, "WHY DON'T YOU HAVE A RIDERBOX?!?!" And because we're gluttons for punishment and racing full-time and managing one brand wasn't enough, we did :)

Expansion

Getting Better Everyday

We continued to grow, win awards, and win over customers hearts. All while racing all over the world and hiring athletes who were chasing dreams and needed a second income.

The Rebrand

Going BIG!

We just couldn't fit all the awesomeness we wanted into the current box and we wanted to divide The Runner and Rider brands to speak to those very similar, but oh-so-different customers. So we doubled the size of the box and set off on a rebranding mission!

Dedication

Where we are today

We started from humble beginnings and, with hard work and dedication, have grown to reach 1000's of subscribers. We have constantly been voted the #1 subscription for runners and cyclists and we're not resting on our laurels. We promise to keep pushing the edges of continuous improvement to bring you the best box for athletes for a long time to come.

Our Heart

To bring people together and leave a positive impact on society

We are passionate about sport and its power to bring people of all different backgrounds, races, sexualities, and gender identities together in a way that allows for mutual learning and growth. Our heart to bring people together and leave a positive impact on society pervades all aspects of our business.

We are also proud to say that we only work with inclusive vendors who demonstrate socially responsible business practices and put customers and employees at the center of what they do.

Through an attitude of collaboration and inclusion, we aspire to help each person we touch with our boxes become the best version of themselves and reach their full potential, whatever that may be.

Our Team

We are a women-founded, fun-loving, hard-working team of hustlers

Laura Jorgensen

Chief Endurance Officer (CEO)

Loves data and coffee

Courtney Lowe

Chief Operating Officer (COO)

Has a sourdough baking addiction

Andrew Giniat

Customer happiness specialist

Physically can't frown

Kevin Fuller

Photography Guru

Plays in a band

Eric Thompson

Design Wizard

Is really good at bikes

Our Product Testers

Meet the people putting potential products to the test

Gelcys

@the_empire_unleashed
Running with, & spreading awareness of, Scoliosis & Fibromyalgia

Jordan

@JordanGarmon
The trail running goat of Asheville

Kiana

@kiana_imani
Olympic Trials finalist for triple jump

Marianne

@just_Curtis3
15 years of competing as a triathlete

Mark

@mark.chandler.121
Competitive marathon, cyclocross AND triathlon racer

Liza

@lizacoach
Pro Cyclist for 17 Years, 7x Kona Ironman Finisher, ITU Age Group World Champ

Vitor

@vizucco
Youngest Brazilian Pro National Road Champ

Ruth Winder

@ruthwinder8
2x Olympian and 2019 US Pro National Road Champ

Brad

@huffyusa
2016 US Pro National Criterium Champ