Our Mission

To empower and inform everyday athletes through the discovery of better nutrition and gear

What is an everyday athlete, you say? The one that isn’t paid to run as their job. You know, the one that balances the demands of life like having a job or kids or friends or all the above with the demands of training. WE SEE YOU. And we are here to research brands and test products like it’s our job because, um, it is.

We know firsthand how impactful the right nutrition, accessories, and inspiration can have on performance and enjoyment. But we also know how time consuming and expensive it can be to try to find those products.

 Our team sorts through all the noise, hand-picks the best products on the market, and delivers them straight to your doorstep along with information on when and how to use them. (We even include the fun and good vibes for free.) 

Our Purpose

To delight our customers with the best subscription box on the planet

Yeah, that’s right. The best. We work day in and day out to curate boxes more amazing than our customers could ever imagine. Everything we do is rooted in the customer experience from packaging, to contents, to shipping, to customer service.

Being the best means we don’t do things like other subscription boxes. We don’t ship monthly, we don’t wrap up a handful of samples in a box full of crinkly paper and hope that tricks you into thinking it’s full, and we don’t partner with brands whose core values aren’t aligned with ours just because they give us a good deal.

Our Mindset

To be in the relentless pursuit of better

We are proud to claim that we were the first subscription box for athletes and have been faithfully stuffing mailboxes full of running happiness since 2013.

2013 is a long time ago. And since we are type-A athletes who are constantly trying to get better, we’ve come a long way since then. Like, a long, long way.

We started from humble beginnings and with hard work and dedication we’ve constantly been voted the #1 subscription for runners and cyclists. And we promise to push the edges of continuous improvement so we stay there for a long time to come.

Our Heart

To bring people together and leave a positive impact on society

We are passionate about sport and its power to bring people of all different backgrounds, races, sexualities, and gender identities together in a way that allows for mutual learning and growth. 

We are proud to say that every box we send has been specially packed with love by an employee at Peckham, Inc, a nonprofit vocational rehabilitation organization providing people with physical, cognitive, behavioral, and socio-economic challenges, a platform to demonstrate their ability, learn new skills, participate in work and enjoy the rewards of their success.

We are also proud to say that we only work with inclusive vendors who demonstrate socially responsible business practices and put customers and employees at the center of what they do.

Our Team

We are a women-founded, fun-loving, hard-working team of hustlers based in the mountains of Asheville, NC.

Our Product Testers

Say hello to the crazy talented athletes who help us decide what to put in each box

Ruth Winder

Ruth Winder


2x Olympian and 2019 US Pro National Road Champ




Running with, & spreading awareness of, Scoliosis & Fibromyalgia




Youngest Brazilian Pro National Road Champ




Olympic Trials finalist for triple jump




Pro Cyclist for 17 Years, 7x Kona Ironman Finisher, ITU Age Group World Champ




The trailing running goat of Asheville 




15 years of competing as a triathlete + all-star attorney




2016 US Pro National Criterium Champ




Competitive marathon, cyclocross, triathlon racer & ER doctor (so, not much)

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